Team Blog

Planning Your Way to Repurposed Content

  • Marketing Mojo

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For those charged with writing the fresh content published on an organization’s site or blog, the hardest challenge can be not burning out when trying to remain inspired. I have found that for me there seems to real link between how organized my approach is to how well I can not only churn out content but also REPURPOSE content on a continual basis. Here are some examples that have worked well for us that we want to share:

Scheduling Times to Revisit Content:

Deciding on a certain time each month for revisiting past content can be helpful It sets a tone or pattern for researching days and helps narrow in your focus to produce

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Lowering Costs through Content Repurposing

  • Marketing Mojo

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This month’s theme on the Hannon Hill blog is content repurposing. As we highlight the numerous benefits associated with this growing trend, let’s turn our focus to one that is of great value to many of our current clients in higher education: Content repurposing helps lower costs.

Content repurposing helps cut down on the time and energy required of content curators within your department, and we all know time is money. Especially when it comes to college campuses, many departments are not allocated the budget needed for the staffing that would include marketing associates many other industries employ.

Why Repurposing Is Needed

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Cascade Server Annual User Conference Registration Opens

  • News
  • Events

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Registration for the 2013 Cascade Server User Conference is now open! This is going to be the absolute, undisputed best conference ever, so you won’t want to miss it. In addition to all new sessions and the return of the Cassies Awards and Roadmap Reveal, we’ll also have an Optional Braves Game Excursion, new networking opportunities, and a special surprise Atlanta treat! The early bird rate of just $995 expires on June 21st, so sign up today! After that, the rate will go up.

Also, don’t forget, speakers attend for FREE (including two nights at the hotel), so be sure to submit a speaker proposalThe deadline is May

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Upcoming Webinar: Workflows-Where to Start

  • Events

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This coming Tuesday, May 14th at 2PM EDT, join us for a webinar in which Services Manager, Penny Kronz, will be explaining the flexibility of Workflows within Cascade Server to automate processes when creating, editing, and deleting content. Penny will discuss considerations that users should make when implementing workflows for their organizations. Penny will also provide a hands-on technical demo to show how to actually build some of these workflows.

People who should participate are organizations considering starting to use workflow and are looking for an idea of where to start.

This is one webinar Cascade Server Clients won't want to

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Content Repurposing for Different Audiences

  • Marketing Mojo

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Our blog theme for May is Content Repurposing and Re-use, a topic we’ve been talking about (and utilizing) for some time The level of excitement about content repurposing has been growing--and with good reason The idea of taking a quality piece of content and working it from more than one angle is not only efficient but intelligent for marketers and content curators alike We should always work hard but there is nothing wrong with working smarter Plus, let’s be honest, these days with many departments working through budget cuts and minimal staffing, content repurposing could not only help your marketing but help you with

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Six Reasons to Perform a Content Audit Prior to a Content Migration

  • Tech Tips

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Content audits accomplish many things that directly improve a content migration. Performing a content audit helps an organization decide which content is actually worth migrating into the new system. For example, is there content that needs to be improved due to broken links or gaps in information, or does it need to be removed altogether from your site? There are numerous examination points to consider, and each of them can make your content migration that much better.

A content audit will help you …

Identify problems

By reviewing all of your content assets, you can identify and address performance issues, fix misspellings and broken

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Upgrading from Serena Collage to Cascade Server - Hassle-free!

  • Tech Tips

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Even though it’s been five years since Serena announced that it would stop supporting its CMS product, Collage, we talk to colleges and universities almost every week who are still suffering to manage their web content with the outdated system.

Did you know that when you upgrade your CMS to Cascade Server, you can take advantage of our proprietary migration tool to migrate all your content hassle-free  We’ve helped over a dozen clients move their content seamlessly from Collage to Cascade Server, including Sarah Lawrence College, Northwestern University, Northeastern University, Purdue University, California State

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Uncommon Sources of Content Inspiration For Grabbing Students Attention

  • Marketing Mojo

Buzzfeed:

Buzzfeed, yes I said it I know many think of this site as the go-to when your focus level at work has dropped below the productivity line, but hear me out When you read about what is hot on the Internet in regards to making people laugh or type OMG, you are more in the know of what is trending online And guess who loves Buzzfeed College students do These are the items many students will choose to post on their Facebook wall or tweet out It’s what is catching their eye--even if it is their guilty pleasure and they’re afraid to admit it If, as a writer, you can find a way to incorporate these current trends into

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Content Migration During A Site ReDesign

  • Tech Tips

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Did you know the Services team at Hannon Hill handles more than just QuickStarts and Training? We also provide Redesign Implementation, Consultations and Migration assistance. We don’t actually create designs, but we will gladly assist you in implementing yours. Our latest Redesign project was for Northeastern University School of Law (NUSL).

There are several things you should consider when deciding on a new design for your site.

What are the new trends?

If your organization doesn’t have a big social media presence or isn’t on very many social media platforms, this is the perfect time to launch a social strategy There

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The User Conference Call for Speakers is Open!

  • User Conference

Year after year, our conference has grown in attendance, in the number of sessions offered, in the quality of learning opportunities, and in networking and socializing between all the members of our Cascade Server community.

One of the biggest reasons our conference has grown to be so successful and continues to get better every year is YOU, our clients!

This week, we have officially opened the Call for Speakers for the Cascade Server User Conference. If you are interested in speaking at the conference, please submit a proposal via our form here by May 24th.

The Perks of Public Speaking

Public speaking is never easy and we recognize

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